Stella Onyema
2 min readNov 12, 2021

GO FROM BEING A NOVICE TO BECOMING A PRO IN DIGITAL MARKETING

Source: https://www.canva.com/media/MADesTYpe0Y

I once stumbled upon an opportunity to learn social media marketing and advertising online, but it all ended in a waste of my money and little to no knowledge acquired.

So, I did some research and came upon a platform that promised to teach how to run ads on Facebook and Instagram (this was a major aspect I needed to get trained in for my business), for a fee that was in no way small. Now that was the first time I was going to be paying such a huge amount for an online course, as a novice in that area.

My business had no social media presence, and I wanted to learn how to run ads on my own to target my ideal customers. So I signed up for the course, and after a few weeks, it became overwhelming.

I could not run ads successfully as I was told earlier, I did not get any relevant clicks to my website, and I certainly became more confused with the said website. I stopped the course abruptly because it was taking a toll on my mental health, and my money went with the wind.

Six months after my horrible experience with social media marketing, a friend suggested I check out @udacity and I did.

Because I heeded my friend's advice, I went on to do some research and I found out they offer a wide range of amazing courses in technology (both for beginners and professionals). I eventually signed up for the Udacity Digital Marketing Nanodegree Program, which is a 3-month online course.

You get to launch your career with a 360-degree understanding of digital marketing. You also gain real-world experiences to run live advertising campaigns as you'll learn directly from top experts in the field. The program is broken down into modules with short learning times for easy understanding; as you learn marketing fundamentals, content strategy, social media marketing and advertising, just to name a few.

Until that day, I had been running a few ads on my own and wasting my money, because I did not understand what I was doing. I was certainly frustrated and almost giving up on putting my business on social media.

The experience and knowledge I have been gaining from the program were just what I needed to launch my career in Digital Marketing, and I have been loving every minute spent going through my courses.

Are you someone like me who has a business that requires knowledge of digital marketing? Then you should try out the Udacity Digital Marketing Nanodegree Program.